![]() Hile reviewing the literature that existed, I realized that although quite a few volumes have been written on creative thinking, advertising, and design, few cover the conceptual process as it relates to creative strategy. Rev Up Your Thinking to Tackle Economic Shifts Play with Typography’s Multiple Personalities Embrace Type as a Design Element Master the Design Elements Connect with Your Audience through Powerful Writing Spark the Creative Process for Focused Campaign Strategies Take Charge of the Design Principles Explore the Power of Color Psychology Discover Exciting Strategy-Based Ads and Campaigns Learn the Latest through Inventive Case Studies with Impressive Results See Which Self-Promotions Really Work Be Inspired by Creative Tips from Conceptual Thinkers Preface Acknowledgments 1 2 3 4 5 6 7 8 9 10 11 12 The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences-Permanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992. paper) ISBN: 978-1-4422-0336-5 (electronic) Printed in the United States of America Includes bibliographical references and index. British Library Cataloguing in Publication Information Available The Library of Congress has cataloged the previous edition of this book as follows: Berman, Margo, 1947– Street-smart advertising : how to win the battle of the buzz / Margo Berman. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publisher. 4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706 Estover Road, Plymouth PL6 7PY, United Kingdom Copyright © 2007, 2010 by Margo Berman All rights reserved. A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc. ![]() ![]() Published in the United States of America by Rowman & Littlefield Publishers, Inc. Street-Smart Advertising How to Win the Battle of the Buzz Learn the latest through inventive case studies with impressive results -īe inspired by creative tips from conceptual thinkers Citation preview Spark the creative process for focused campaign strategies -ĭiscover exciting, strategy-based ads and campaigns. Play with typography's multiple personalities -Ĭonnect with your audience through powerful writing. Rev up your thinking with creative stimulation.
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